Bizo, a startup offering to help online advertisers reach a business audience through services like retargeting, is launching a new website and weekly newsletter today called Digital Marketing Remix.
In the press release announcing the site, CEO Russell Glass says his goal is to make Digital Marketing Remix “a must-read for all B2B marketers” by addressing “the top-of-mind questions marketers have about deploying the right balance of programs to reach and nurture the right audiences, and drive them through the funnel.”
To do that, Bizo has hired Sean Callahan, the former executive editor of Crain Communications’ magazines BtoB and Media Business.
The current stories on the site’s front page including a mix of original content and links to other publications. For example, the top headline is a summary of recent posts on PaidContent and MediaPost looking at the growth of mobile marketing, but there’s also a look at data from comScore and Bizo about how businesspeople use education and training websites. Other elements of the weekly editorial schedule include contributed columns and Q&As with marketing executives.
In launching the site, Bizo becomes the latest companies who are trying to build an audience in a given industry through content marketing that isn’t explicitly self-promotional — and who are hiring former journalists to run those programs.