Skype Fiddles With Classrooms And WiFi PR Stunts While The Product Languishes

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Wednesday, October 3rd, 2012
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Skype is coming out with a bunch of announcements today and perhaps (perhaps) it’s sign of a re-invigorated operation even though there remains continuing grumbles from users about the actual product development and the lack-lustre, dated, interface and features.

First up it’s expanding its wireless offering in the UK and Ireland by partnering with wireless broadband provider Wicoms. “Free Skype WiFi” will be offered in high street retailers, hotels and businesses that carry a dedicated Wicoms router. Skype has normally offered free WiFi at travel hubs and on holidays, but this is broader. Users just need to go into those outlets and log on with their Skype ID using the Skype WiFi application, or sign up for one on the spot. Businesses can sign up to it by getting a free router in October only.

Meanwhile, Skype has announced a number of new partnerships for its ‘Skype in the Classroom‘ initiative, bringing in NASA’s Digital Learning Center, The National Museum of the Royal Navy and HMS Victory, British Council, VerbalizeIt, Action Aid, Woodland Trust, Education through Expedition and Choose2Matter joining the scheme which is all about promoting video-calling in the classroom – and spreading the adoption of the application of course. Skype says over 38,000 teachers are now collaborating on 1,800 educational projects globally.

These moves follow similar deals with Penguin Group, New York Philharmonic, Science Museum London, Peace One Day, and Save the Children back in May. The initiative is clearly designed to sync with World Teacher’s Day on Friday this week.

Meanwhile Skype’s actual product is admittedly getting tweaked here and there under its Microsoft overlords. There’s been a new Skype for Mac, a hinted at ‘Skype for browsers’ project, an integration with Office. And its usage has jumped 50% in the first quarter this year.

So with numbers like that you can understand why Skype’s product managers don’t really feel like they need to innovate on the product much. Skype is not about to be displaced by Apple FaceTime or Google Hangouts any time soon.

But The problem is that Startups like Voxio and even the interesting Voxer are proving that there is plenty more to be done with voice, so it’s to be hoped they will do a little more than keep announcing partnerships which don’t have much to do with the product.


Company: Skype
Website: skype.com
Launch Date: August 2003
Funding: $69.1M

Skype is a software application that allows users to make voice and video calls and chats over the Internet. Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phones can be made for a fee using a debit-based user account system. Skype was founded by Niklas Zennstrom and Janus Friis who were also the founders of the file sharing application Kazaa. Skype has also become popular for its additional...

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Product: Skype
Website: skype.com
Company Skype

Skype allows you to make calls to other Skype users for free, but calls aren’t the only thing you can do with Skype. Its extensive features included IM chat with contacts, group chats, video calling, conference calling, file transfers and money transfers via PayPal. Skype lets you import your Outlook contacts into your Skype contact list and once their imported you can easily organize them into handy groups. A nice feature for people who don’t want to miss calls...

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