Rumor: Apple Enlists Retail Employees In The War On Inaccurate Maps

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Wednesday, October 3rd, 2012
Screen shot 2012-10-03 at 10.47.33 AM

There are over 40,000 Apple retail employees out in the world, and if the rumors from MacRumors are true, at least some of them are working tirelessly to improve iOS 6 Maps.

If you’ve been living under a rock and perchance haven’t updated any of your Apple devices in the past few weeks, you may not be aware that Apple’s iOS 6 Maps are inaccurate enough and ugly enough for CEO Tim Cook to make a formal apology on the company website.

In the wake of this mess, “multiple sources” have said that certain retail stores will dedicate on-the-clock hours to reporting issues with Apple’s Maps product. According to MacRumors, there is some sort of internal portal through which employees can report various issues or rename locations. However, most of the details on this initiative are unclear.

According to Gary Allen, Apple retail store enthusiast, the Great Maps Correction Effort of 2012 is a voluntary deal.

If you’d like to join in on the effort — remember, Cook promised Maps would get better the more we use it — then you can check out this simple piece by iMore for directions. It’s as easy as hitting the “Report a Problem” button.


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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