Streaming music service Rdio, currently being trumped in North America by Spotify, probably needs to incentive its partners more, especially given the complains from labels and artists about the low monetization available on Spotify. Thus today it’s introducing the ‘Rdio Artist Program’ which they say is the first of a kind program offering a new way for artists to directly earn money from streaming music.
The idea is that artists can share their own music and their music recommendations with fans, earning $10 for each new subscriber they attract to Rdio through social sharing. This incentivises artists to pull their fans into the service of course.
Here are the other benefits
● 10 USD for every new subscriber brought to the service (“for at least one month”)
● Real-time referral stats on visitors and subscribers
● Rdio artist page customization options
● Tools for trackable link creation and embeddable players for any Rdio music content
● Access to tips, help documentation and Rdio support
The new feature goes live in all 14 countries where Rdio is available and any artist with an existing artist page is eligible to join. Rdio is launching the program with Scissor Sisters, Snoop Dogg aka Snoop Lion, A-Trak, Chromeo and Brendan Benson.
Given that some of these artists can pull in new followers by the thousands per day on their Twitter and Facebook feeds, this new Rdio feature could be a reasonably significant income.
Though how much they earn in terms of the lifetime value of a fan is unclear. I daresay most artists would prefer something along the lines of the YouTube model where your archive continues to earn money for your based on advertising set against your content.
Rdio is the ground-breaking digital music service that is reinventing the way people discover, listen to, and share music. With on-demand access to over 12 million songs, Rdio connects people with music and makes it easy to search for and instantly play any song, album, artist or playlist without ever hearing a single ad. Discover what friends, people with similar tastes, recording artists and more are listening to in real-time and share across Twitter and Facebook. Build a digital...