RIM Fleshes Out BB10 App World With Music, Movies, And TV Shows; Devs Can Access It “Immediately”

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BlackBerry 10 is still a ways away, but RIM VP of Business Development Martyn Mallick has revealed that the operating system’s App World storefront will sport plenty of new content very shortly. Despite the potentially limiting name, RIM’s App World will soon play home to music, movies, and television shows for the company’s 80 million users to browse and buy.

Naturally, details are still a little light at this point. Mallick noted that consumers would be able to both rent and purchase video content, and that there’s no streaming to be found here — all of the media is moved directly onto the device. What’s more, users will be able to view trending songs or videos to help make that all-important purchasing decision just a little bit easier. All that said, Mallick made no mention of any media partnerships, so exactly what kind of content we’ll find in the App World is still up in the air.

Developers toting around their Dev Alpha devices (including the fancy new Dev Alpha B) will see the new-and-improved App World “immediately,” though RIM was quick to note that the ability to actually, y’know, buy things, doesn’t work just yet.

The RIM employees on-stage let out a joyous yelp at the prospect of “one stop shopping,” and with good reason. Rival smartphone players Apple and Google have invested heavily in building up their respective media ecosystems, and RIM clearly doesn’t want to be left behind this time. Of course, this could all be for naught if RIM doesn’t wrangle up some strong content partners so we’ll just have to see what the folks in Waterloo and Hollywood come up with.