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  • Fly Or Die: iPhone 5

    Jordan Crook

    Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

    Saturday, September 22nd, 2012

    You’d think that doing an iPhone 5 Fly Or Die would be a piece of cake, what with 2 million pre-orders in 24 hours, but it’s not so simple. All the complaining of boredom and slight lack of innovation out of Apple… well, it’s not too far off of the truth.

    Apple took a huge risk with the original iPhone, and even with the iPod. But it turns out that those products changed their respective industries. And the iPhone, in particular, is the company’s most profitable product ever, usurping the iPod. Now, Apple is the most valuable publicly traded company in the world, and while they’ll take smaller risks with products like the iPad, there’s no reason to make a major change to their shining star.

    For this reason, many see the iPhone 5 as a very slight upgrade to the iPhone 4S. The design isn’t all that different, though the screen is a bit larger, and even iOS 6 isn’t all that revolutionary. Especially Maps, but don’t get me started on that.

    But in the end, Matt and I still felt compelled to give the new iPhone a fly. It’s not necessarily about the product itself, though I maintain that it’s still one of, if not the, best phone on the market. Our flies have more to do with Apple’s ecosystem. Owning a MacBook, iPad, iPhone (and iPod Touch, if you’re really serious) makes life much easier than owning a Galaxy S III, a Samsung Z series laptop, and a Nexus 7 tablet.

    It’s about the ecosystem, and the iPhone 5 is now the flagship of that ecosystem.


    Company: Apple
    Website: apple.com
    Launch Date: April 1, 1976
    IPO: NASDAQ:AAPL

    Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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    Product: iPhone 5
    Website: apple.com
    Company Apple

    The iPhone 5 is a smartphone developed by Apple. It was announced on September 12, 2012, and it includes many new features, including the following: A lighter and thinner design A larger, 4-inch screen with a 16:9 widescreen aspect ratio A new, 8-pin dock connector The new Apple A6 processor LTE Support The iPhone 5 was available for pre-order on September 14, 2012, and began shipping on September 21, 2012. Like its predecessor, the iPhone 4S, it is offered by AT&T, Verizon, and Sprint in...

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