Watch Apple’s First iPhone 5 TV Ads: “Physics,” “Cheese,” “Thumb,” and “Ears”

Drew Olanoff

Drew Olanoff has over 10 years of marketing, PR, customer service and support, relationship building and management, product management, and technical support experience in multiple verticals. Online, including mobile. He prides himself on being a connector. Connecting people, stories, information. He has worked under some amazingly talented and gifted PR pros while working for startups as a “Director of Community”,... → Learn More

Friday, September 21st, 2012

Apple’s making commercials again, but this time they’re really really good. If you’re not sold on picking up an iPhone 5 yet, these ads spotted by Macstories will probably get you stoked.

Each ad has a theme and a one word name. The ads show off different capabilities of the iPhone 5, and I must say that they’re extremely compelling. Have a look:

Physics

Cheese

Thumb

Ears

My favorite one definitely has to be “Thumb,” as it shows off Apple’s genius marketing and ability to explain the complex in a simple way. Well done, Apple.

Also, I’m not surprised that “Maps” wasn’t released as an ad.

UPDATE: Does the voice sound familiar? Apparently it’s Jeff Daniels from The Newsroom.

[Photo credit: Flickr]


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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