• In Line For The iPhone 5: All Of This For A Phone?

    Romain Dillet

    Romain Dillet is a writer at TechCrunch. Originally from France, Romain attended EMLYON Business School, a leading French business school specialized in entrepreneurship. He covers many things from mobile apps with great designs to complex tech achievements. He is a pop culture devotee. He now lives in Lyon and likes to cover New York startups as he used to live there. → Learn More

    Friday, September 21st, 2012

    Without sounding too much like a reality TV show, I can’t sleep. Observing the wasteland in front of the Apple Store Fifth Avenue helps a bit. Yet, the Apple line heroes have no problem sleeping at all. It’s probably because they have been sleeping outside for the past few days.

    As I’m typing these words, it is 4am, the new midnight. People in front of the line are sleeping, those at the back didn’t bring a chair and are still standing, wide awake. Television vehicles make an incredibly annoying noise behind me and the hotdog smell from a food cart not so far away is not something you are looking for when you want to sleep.

    “All of this for a phone?” keep asking the people on the sidewalk. After seeing someone walking and shouting “iPhone 5! iPhone 5!” with an iPhone 5 in his hand, I can definitely say that it is a tad too much for just a phone. Instead of showing his iPhone 5 around at 4am, he could have slept peacefully in his bed, or at least lent it to me — the bed of course.

    And of course, it’s cold out there. For all those reasons, I can’t think straight right now. But be sure to watch the live stream of the iPhone 5 launch at 7am tomorrow. After that night, I don’t want you to miss it.


    Company: Apple
    Website: apple.com
    Launch Date: April 1, 1976
    IPO: NASDAQ:AAPL

    Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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