Ustream’s Automatic Copyright Protection Just Killed The Salesforce Keynote Stream (UPDATED)

Drew Olanoff

Drew Olanoff has over 10 years of marketing, PR, customer service and support, relationship building and management, product management, and technical support experience in multiple verticals. Online, including mobile. He prides himself on being a connector. Connecting people, stories, information. He has worked under some amazingly talented and gifted PR pros while working for startups as a “Director of Community”,... → Learn More

Wednesday, September 19th, 2012

Here’s an example of awesome technology working, but potentially at the wrong time. The Salesforce/Dreamforce keynote was interrupted during its Ustream streaming due to copyright protection.

Have a look:

Oopsy. But maybe not? Apparently, this has happened before.

For you enterprise junkies, I’m sure that it’ll be fixed immediately, otherwise Benioff will go off on someone.

UPDATE: So Ustream scared the crap out of me by popping into TechCrunch HQ (they’re on the third floor of our building), to deliver this statement, via PR Manager, Tony Riggins:

I want to let you know in regards to the Salesforce Keynote Ustream broadcast that this time period to be hidden off of their Ustream channel was pre-planned, approved and instructed by Salesforce.

I have no idea why Salesforce would do this, but Ustream clearly needs to fix their error messages. Also, Salesforce should have told their viewers this. But hey, at least Ustream gave me a tour and some candy.


Company: Ustream
Website: ustream.tv
Launch Date: June 11, 2006
Funding: $88M

Ustream is the pioneer in live social video streaming, boasting the largest global community with more than 80 million viewers and broadcasters. The company’s innovative cloud technology enables anyone – from entertainers to consumers, to companies to non-profit organizations – to easily connect and broadcast in real-time. Founded in 2007, Ustream is a San Francisco-based company that has grown to more than 160 employees within their San Francisco, Los Angeles, and Budapest offices. Company partners include Panasonic, Samsung, Logitech,...

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