Keen On… Don Dodge: Why Indoor Location Is The Next Big Thing [TCTV]

Andrew Keen

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Monday, September 17th, 2012

Don Dodge is well known to longtime TechCrunch readers. Dodge was the guy who Mike Arrington turned into a bit of a martyr after he got unceremoniously fired by Microsoft back in November 2009. Indeed, as Dodge told me last week backstage at Disrupt, it was Mike’s very public attack on Microsoft which lead to Google immediately hiring Dodge as their developer evangelist, a position he still holds today. Microsoft’s embarrassing loss was, of course, Google’s gain and Dodge remains one of the most accessible and nicest guys in our industry. But he’s not just a pretty face. Dodge’s Next Big Thing blog is always an incisive read and, as he told me at Disrupt, he sees indoor location as the most exciting innovation on the horizon. Start-ups like WiFiSLAM and TheTapLab (both Dodge investments), he told me, are merging physical and e-commerce and enabling merchants to know the exact location of their customers. So the next time you are in the organic grocery department of your local store and an irresistible offer for organic broccoli pops up on your smartphone, thank Don Dodge.


Don Dodge is a veteran of five start-ups including Forte Software, AltaVista, Napster, Bowstreet, and Groove Networks. Don was recently Director of Business Development for Microsoft’s Emerging Business Team. Don is now a Developer Advocate at Google helping developers build applications on Google platforms. Don has been in the software business for more than 25 years. He started his software career with Digital Equipment, aka DEC, in the database group. He was part of the leadership team of five software...

→ Learn more
Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

→ Learn more