• “In the Studio,” Sequoia’s Jim Goetz Puts A New Spin On Consumerization Of The Enterprise

    Semil Shah

    I am currently an independent consultant working on mobile, growth, and operations with a small handful of early-stage, venture-backed companies. Previously, I spent six (6) months as an EIR with Javelin Venture Partners, a San Francisco-based venture capital firm investing in software startups for consumers and the enterprise, as well as in cloud technologies and infrastructure. Prior to this,... → Learn More

    Sunday, September 16th, 2012

    Editor’a Note: Semil Shah is an EIR with Javelin Venture Partners. You can follow him on Twitter @semil

    “In the Studio” taped a special segment this weekend during TechCrunch Disrupt San Francisco, welcoming backstage an engineer, PhD dropout, entrepreneur, founder, and long-time investor in enterprise IT to talk about current trends in the space.

    Jim Goetz, a partner at Sequoia Capital, has amassed an impressive career in the enterprise field, helping found VitalSigns and investing in companies such as Jive, Nimble Storage, and Palo Alto Networks, among many others. While many folks believe the enterprise space is hot all of a sudden, the reality is that entrepreneurs, such as Nir Zuk, who co-founded Palo Alto Networks, and investors like Goetz, among others, who back them, have been toiling away in the space for the last decade, if not longer, and show no signs of slowing down.

    In this brief chat with Goetz, we discuss how enterprise SaaS startups are actually picking up and adapting techniques around customer acquisition, customer retention, cohort analysis, and design from consumer-facing startups in order to gain a stronger foothold against enterprise giants. Additionally, with so much opportunity in enterprise IT, from infrastructure all the way up to services and applications, Goetz believes the opportunities will last for many years before fierce competition among startups — the kind we’re seeing on the consumer side — trickles over into the IT stack. Finally, Goetz say while there is a lack of coverage of enterprise IT on the tech blogs, that may change soon, as well, with the best information emerging from those who currently working in the space today.


    Jim Goetz is the Board Member at Jive Software. Jim Goetz is a Partner at Sequoia Capital focusing on cloud, mobile and enterprise companies. Jim currently serves on the board of, Admob, Appirio, Barracuda, Clearwell, eMeter, Jive Software, Metaswitch Networks, Nimble Storage, Palo Alto Networks, Widgetbox . Prior to joining Sequoia Capital in 2004, Jim served as a General Partner at Accel Partners where he led the investments in Entrisphere (ERIC), Peribit (JNPR), RGB, and Rhapsody (BRCD) and was part of the...

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    Financial-organization: Sequoia Capital
    Website: sequoiacap.com
    Launch Date: November 1972

    Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The Wall Street Journal has called Sequoia Capital “one of the highest-caliber venture firms” and noted that it is “one of Silicon Valley’s most influential venture-capital firms”. It invests between $100,000 and $1 million in seed stage, between $1 million and $10 million in early stage, and between $10 million and $100 million in growth stage. The firm has offices in the U.S., China, India and...

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