With little time for the Reality Distortion Field to wear off, a survey conducted just hours after yesterday’s Apple press event reveals that a whopping 44% of current iPhone owners in Britain want to upgrade. That’s probably good news if you’re Cupertino-inclined. But for some of Apple’s competitors, bad news could be on the horizon.
According to the poll, 18% of current HTC smartphone owners in Britain want the new iPhone, too, while Nokia fared even worse with 20% of owners displaying iPhone 5 lust.
Overall, 20% of all smartphone owners said that they wanted to upgrade to the new iPhone without needing any further information about the product. Clearly, the iPhone magic trick is still resonating with plenty this side of the pond.
Conducted by Usurv, which rather conveniently offers a self-serve online survey platform for exactly this type of quick fire research, the sample size of the poll was limited to 1,000 participants, so the results are pretty heavily extrapolated but quite telling nonetheless.
Amongst Apple’s competitors, there was better news for bitter rival Samsung, for example. Owners of its Galaxy smartphones in Britain appear to be the most loyal of the bunch, with only 5% saying they want to switch to the iPhone 5.
Driving the iPhone 5 lust is, unsurprisingly, its larger screen, highlighted as the most appealing by 19% of respondents. In second place, the higher speed Internet access, making use of the new LTE network which is being introduced to the UK by EE, was highlighted by 17% as most appealing. Interestingly, however, 39% of those surveyed said that none of the new features appeal to them, and 27% thought that the iPhone 5 had been over-hyped without anything exciting or innovative.
Maybe Apple does need a new magic trick after all.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
Usurv has created a self-service online survey platform that enables businesses to conduct fast, cost-effective market research while earning extra revenues for site publishers. Usurv aims to open up the market for this kind of quantitative research by making it accessible to small businesses for the first time, as well as providing a more efficient, faster solution to traditionally heavy users of research such as major brands, marketers and PRs. Initially available in the UK, its partner network of...
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
San Francisco, CA
Berlin, Germany
