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Disrupt SF 2012

San Francisco, CA | September 8 - 12, 2012

enterprise

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Marc Benioff: Google Squandered Its Enterprise Opportunity

Rip Empson

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Rip Empson is a writer and rabble-rouser at TechCrunch. He covers startups. Why? Because some of those startups are the next Googles, Facebooks and Twitters of the world, they just can’t afford the office space yet. Plus, entrepreneurs tend to be more insane (and interesting) than the average human. Within the Whacky World Of Startups, Rip focuses on music,... → Learn More

Tuesday, September 11th, 2012
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At TechCrunch Disrupt SF today, Mike Arrington talked to Salesforce.com CEO Marc Benioff about the future going forward for Salesforce, and how the company is taking on Asana, Box and Okta, and why the company didn’t end up buying Yammer. The CEO also talked about how he thinks Google has “squandered its enterprise opportunity.” In fact, the CEO sees quite a bit of opportunity for many companies to become the next Google, but they need to accelerate to reach a 30 percent growth. Facebook, he said, is one of those companies and has the potential.

As to whether or not Benioff thinks that Google will refocus, he said that he thinks Sergey and Larry (Google’s co-founders) are interested in other things. While Google does about $1 billion in enterprise, Benioff said, they’re still relatively small players in the market. In fact, Do.com, a Salesforce.com acquisition, recently scored Google as a customer — over Asana — Benioff said.

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Crunchbase

Company: Salesforce
Website: salesforce.com
Launch Date: 1999
IPO: February 7, 2004, NYSE:CRM

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a pioneer in developing enterprise platforms through its innovative AppExchange directory of on-demand applications, and its Force.com “Platform as a Service” (PaaS) API for extending Salesforce.

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Person: Marc Benioff
Companies: Salesforce, Cisco

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Benioff is regarded as the leader of what he has termed “The End of Software,” the now-proven belief that multi-tenant, on-demand applications democratize information by delivering immediate benefits at reduced risks and costs. Under Benioff’s direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that...

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