Citrix Acquires Cloud-Based Customer Support Technology Startup Beetil

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Monday, September 10th, 2012
Screen Shot 2012-09-10 at 4.57.50 PM

Citrix Systems announced today that it has acquired Beetil, a Wellington, New Zealand-based startup that makes cloud-based customer service management software built on the ITIL framework.

According to LinkedIn, Beetil, which is headed up by CEO Dan Lee, has fewer than 10 employees and was founded in 2009. Financial terms of the deal have not been disclosed.

Beetil staff in front of Citrix logo

The Beetil software will be integrated into Citrix’s existing cloud-based IT support line GoToAssist, Citrix said in a press release issued this afternoon. Meanwhile, Beetil’s existing customers “won’t be affected by this acquisition,” and its existing pricing structure will remain unchanged for those users, Beetil’s team said in a post on the company’s official blog.

We’ve reached out for more detail on the deal: whether the Beetil team will remain in New Zealand or move to Citrix’s headquarters in Silicon Valley, exactly how large the company is, etc. This post will be updated with any more info we receive.


Website: beetil.com
Launch Date: January 1, 2009

A web-based service management tool based on the widely accepted ITIL framework. Beetil helps you run a tight service desk. Any business, small or large, who wants to follow service management good practices and deliver better customer service

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Company: Citrix Systems
Website: citrix.com
Launch Date: 1989
IPO: NASDAQ:CTXS

Citrix Systems is an American multinational corporation with a focus on software and services specialized in virtualization and remote access software for delivering applications over a network and the Internet. Citrix desktop virtualization, application virtualization, server virtualization, application networking, cloud computing and Software as a Service offerings are designed to simplify computing for millions of users, delivering applications as an on-demand service to any user, in any location on any device.

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