Silicon Valley’s answer to Martha Stewart Brit Morin is going full steam ahead with Brit & Co, the San Francisco-based geek-chic lifestyle brand and tech/media startup she launched last year.
The last time we checked in with Brit & Co. was a few months ago when it raised $1.25 million from some of the industry’s most influential seed investors. It’s clear today that Morin has been putting that funding to good use: She is now at the helm of a staff of 10 people, five of whom are engineers working full-time on building super slick web and mobile app experiences.
Today, Brit & Co. is launching a new iPhone app and a completely rebuilt web app as the first fully mobile-focused versions of its flagship website Brit.co, which provides multiple daily dispatches of technology-forward cooking, style, home decor, fashion, beauty, and healthy living tips all centered around Morin’s philosophy of modern “creative living.” Already about a third of Brit.co’s traffic has been coming from people on mobile devices, Morin tells us, so a fully mobile optimized version of the content only makes sense.
This is the second native iPhone app built by the folks at Brit & Co. This past spring saw the launch of Weduary, a wedding planning app aimed at tech- and social media-savvy couples. Morin tells us that many more mobile centric launches are in the pipeline.
We stopped by Brit & Co.’s headquarters to get a hands-on demo of the new app from Morin herself and get a look around her very fun office environment. Watch the video embedded to see the new app in action, hear what it’s like building a company that marries tech and media (hint: a lot of time on planes flying from NYC to SF), find out the biggest lesson Morin has learned during her first year as an entrepreneur, and more.
Here are a few screenshots of the new Brit.co iPhone app (click to enlarge):
Founded in late 2011 by Brit Morin, Brit + Co. is an online community and e-commerce platform that provides tools to teach, inspire and simplify everyday life. Brit and her fellow makers and DIYers curate ideas for creative living, making and doing in the digital age on Brit.co. The Brit + Co. Shop lets users purchase Brit Kits subscriptions as well as projects featured across the site’s Living, Tech, Food, Style and Health categories. To stay up to date...
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