Tweek aims to turn the social graph into a TV Guide by letting the user discover what his/her friends like, connect with people whose taste he/she trusts and providing direct access to live and on demand content. Launched in May for the iPad and iPad first, in Germany and the UK, it pulls in information from iTunes, Vimeo, YouTube and Crackle in the UK and similar outlets in Germany.
Tweek was incorporated in September 2011 by Sven Koerbitz, Klaus Hartl and Marcel Due, but we caught up with head of marketing Nadia Boegli at the recent Tech Open Air event in Berlin. She says Tweek’s new version coming down the line will incorporate new algorithmic suggestions, not just what you see in your social graph.
In the UK Zeebox is doing very well on ‘social TV’ but focuses on the user interaction during the broadcast, not the planning beforehand, which Tweek does.
You can grab the iOS app from this iTunes link.