genius bar
NPD Group

NPD: Apple Customers Love The Genius Bar, Mostly Because Service Is Free

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If you own an Apple product, chances are you’ve paid a visit to the Genius Bar, the magical place in the back of an Apple store where your broken iThings get fixed. It’s a beautiful system, at least that’s what 90 percent of Apple owners think.

According to a study by NPD Group, nine of every ten Apple owners are somewhat or much more likely to make another Apple purchase following their tech support experience.

31 percent of those polled said they now have a better perception of Apple after getting a little help with a faulty or busted gadget at the Genius Bar.

NPD claims that around 40 percent of Apple owners took their product in to the Genius Bar, 90 percent of whom are extremely or very satisfied with their service. When polling all tech service interactions, 78 percent of consumers said they were satisfied, putting Apple ahead of the curve in the service arena.

But why?

Well, according to the study, 88 percent of happy Apple consumers said their Genius Bar service was free, as opposed to 78 percent of all consumers. And for what Apple fans pay, free service only makes sense.