Microsoft today unveiled a new corporate logo, its first large-scale logo redesign since 1987. Everyone with a working set of eyeballs can weigh in on whether they like it or not — and many people have, with quite amusing results. But it’s always good to get insight from an expert, someone who focuses on this kind of thing full-time.
So I was really pleased to have the opportunity to talk with Armin Vit, the co-founder of Austin, Texas-based graphic design firm UnderConsideration and the editor of Brand New, a popular blog which obsessively monitors and critiques corporate logo designs and redesigns (if it’s not in your RSS reader, it ought to be — it’s one of my favorites.)
Armin gave us a buzz via Skype to give us the scoop on what he thinks of the new Microsoft logo — and he had some very interesting insights.
Watch the video embedded above to hear about why the Microsoft logo is “meh” (and how that’s still a good thing), how this compares to the latest branding out of Apple, how much this particular graphic design job could have cost the tech giant (hint: Vit says that whatever price you think would be reasonable you should probably “add a zero” to), what company’s logo holds the crown as his favorite of all time, and much more.
N.B.: Vit was calling in from a hotel room, so the connection wasn’t all that one might hope for. Apologies for any audio blips, but I think it still turned out quite well, considering.
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...