It’s not quite fair that this commercial featuring Apple greats Burrell Smith, Andy Hertzfeld, George Crow, Bill Atkinson, and Mike Murray never aired, but it’s easy to see why. In it you meet some of the creators of the Mac who go on to offer some insight on the design process and end with the tagline “Incredibly Great.” Arguably, this sort of self-promotion is a little gauche, but it’s definitely nice to see these boys in their prime, talking about something they loved.
For context, Smith designed the Mac motherboard while Hertzfeld created many of Mac OS’ UI components. In short, these are the Young Turks of the proto-PC/Mac era.
Sadly, the commercial only aired at Apple sales events where this team of Apple Avengers got to tell their tale.
BONUS: Check out Hertzfeld’s design for Frox, a home computer that looks more like a mutated Wii than anything available back in 1990.
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