Just 48 hours after its official launch, Apple’s Mountain Lion, the latest version of Apple’s desktop operating system, has already captured 3.2% of Mac web traffic according to a report by ad network Chitika. Given its low cost ($19.99) and the fact that it’s available as a download and very easy to install, chances are these numbers will continue to increase quickly over the next few days. Mountain Lion has already passed OS X 10.4 (Tiger) in Chitika’s stats and is on its way to pass Leopard in the near future.
Last year, Chitika reported that the adoption of OS.X 10.7 Lion was lagging behind expectations and that users weren’t updating from Snow Leopard at their usual rates. Judging by the data Chitika released today, that continues to remain true, as Snow Leopard remains the most popular Mac OS on the company’s network (45.5%), followed by Lion (35%). As our own MG Siegler pointed out in his review earlier this week, though, “If you didn’t like Lion, you’ll probably love Mountain Lion even more because it seems to fix a lot of the performance/quirkiness issues that some folks were having with the last version of OS X.” While not every Mac that runs Snow Leopard today can be upgraded to Mountain Lion, chances are that quite a few Snow Leopard users will decide to finally update their computers now.
I just took a glance at our own analytics data for TechCrunch.com and according to Google Analytics, almost 17% of those of you running Mac have already upgraded to Mountain Lion. Also, while Snow Leopard remains the most popular Mac OS in Chitika’s data, almost 60% of TechCrunch readers run Lion today and just 22% use Snow Leopard.
As with all of these stats, then, it’s important to remember that the data is limited to users who visit sites that are part of Chitika’s ad network. This could skew the data, but Chitika’s numbers have typically been very close to those we’ve seen from other third-party analytics companies.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
OS X is Apple’s computer operating system, which is pre-loaded on all Apple computers. Mac OS X is a Unix-based operating system, built on technology developed at NeXT between the second half of the 1980s and Apple’s purchase of the company in early 1996. It received UNIX 03 certification following its 10.5 version on Intel processors. OS X v 1.0 was released in 1999, with a second, desktop-oriented version released in March 2001. The most recent version is...
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