WhoSay, an online media management platform for celebrities and other “influencers,” has raised $12 million in a new funding round led by Comcast Ventures.
The raise, which counts as WhoSay’s Series C, included participation from existing investors Greylock Partners, Amazon, and High Peaks Ventures; Chinese web giant Tencent also pitched in. This brings WhoSay’s total venture capital investment to $19.3 million, a company rep tells me.
WhoSay says it will put the new money toward the basics: Expanding in the US and abroad, and building out its technology. Today, WhoSay has 30 employees distributed between its headquarters in New York City and offices in Los Angeles and London.
WhoSay currently has more than 1000 members, who the company says are “high profile film, television, music, and sports personalities.” The platform lets celebrities share content through apps including Facebook, Twitter, Tumblr, YouTube, and others, and directly manage communication with their fans.
The company was co-founded in 2010 by CEO Steve Ellis and the Creative Artist’s Agency (CAA), one of show business’ most renowned talent agencies.
WhoSay is a new media company for fans of entertainment and sports - brought to you directly by famous film, television, music and sports personalities themselves. The company provides a media management platform to celebrity talent to help them engage with their fans by creating and sharing original photos, videos and other personalized content across all major social media platforms such as Twitter, Facebook, Instagram and Tumblr, and several mainstream media partners including Yahoo and MTV Networks. Fans can then...