WhoSay Gets $12 Million Series C Led By Comcast Ventures For Its Celebrity-Centric Social Platform

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WhoSay, an online media management platform for celebrities and other “influencers,” has raised $12 million in a new funding round led by Comcast Ventures.

The raise, which counts as WhoSay’s Series C, included participation from existing investors Greylock Partners, Amazon, and High Peaks Ventures; Chinese web giant Tencent also pitched in. This brings WhoSay’s total venture capital investment to $19.3 million, a company rep tells me.

Celebrities who use WhoSay, from WhoSay.com

WhoSay says it will put the new money toward the basics: Expanding in the US and abroad, and building out its technology. Today, WhoSay has 30 employees distributed between its headquarters in New York City and offices in Los Angeles and London.

WhoSay currently has more than 1000 members, who the company says are “high profile film, television, music, and sports personalities.” The platform lets celebrities share content through apps including Facebook, Twitter, Tumblr, YouTube, and others, and directly manage communication with their fans.

The company was co-founded in 2010 by CEO Steve Ellis and the Creative Artist’s Agency (CAA), one of show business’ most renowned talent agencies.