Social video startup SnappyTV launched last year with a platform for making clips of live videos and then sharing them on social networks. Now it’s moving beyond custom implementations and launching a platform that will allow any video publisher to enable real-time clipping and social sharing of those videos on Facebook and Twitter.
SnappyTV already works with some major TV networks and media companies, offering up tools to allow their viewers to quickly and easily share video moments with friends and followers on social networks. Using SnappyTV’s editing tools, TV networks, online video publishers, and sports leagues have published and pushed clips onto Facebook and Twitter virtually in real-time, making them instantly shareable.
With its new self-service video clipping and sharing tools, small and medium-sized companies can easily integrate the SnappyTV platform with their video delivery systems. That includes working with major live-streaming providers, as well as YouTube and video content management systems like Brightcove and Ooyala. While SnappyTV has been working with major media companies on custom implementations, now basically anyone can deploy the same technology.
That technology can be used by companies to share live video clips during live-streaming events, such as conferences or other programs. It was used during TechCrunch Disrupt, for instance, to share more than 350 clips on social networks like Facebook and Twitter.
With the new product, SnappyTV has introduced three offerings, in addition to its custom enterprise services. There’s the $49 a month Express offering, which supports recording and editing of live events and social sharing. The Pro offering, which is prices at $499 a month, enables editing, scheduling and publishing to social networks, as well as importing to YouTube and content management systems like Brightcove and Ooyala. And its conferences and live events offering makes the came capabilities available to conference promoters on live streaming platforms. That costs $999 per event.
SnappyTV provides innovative tools to underpin the Social TV strategies of leading content owners and television broadcasters. Using a suite of cloud-based capture, DVR and editing tools, customers can create video clips of content as it airs live and instantly publish to social media, mobile and existing platforms such as OVPs and CMS’es. The SnappyTV Social TV platform enables customers to embed their brand and marketing messages into the social conversation about their content while opening up new channels for...