Investors and analysts have a new way to get updates from Google — a Google+ page for investor relations.
The company’s executives mentioned the page during the company’s earnings call this afternoon, saying that it launched about an hour ago. There’s not much on the page right now, aside from a couple of images, a link to the earnings webcast, and (be still my heart) some legal boilerplate warning about forward-looking statements. The page also asks visitors to “hit the follow button above to receive Google-related product updates and the latest company news,” so maybe it will be fleshed out in the future.
Perhaps it was inevitable that Google would launch something like this. It Google is trying to encourage businesses to build a presence on Google+, then it’s going to make sure all of its departments are on there too.
On the other hand, I’m not entirely convinced that investors are going to be looking at Google+ as their main source of news.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...