Buying a car is usually a pretty awful experience. Browsing may be fun, but once it comes time to sign on the dotted line you end up having to do a lot of research, a lot of paperwork, and it’s expensive to boot.
AOL Autos already works as a hub to let you search for vehicles based on filters. With the addition of CarWoo!’s platform, however, users will now have access to a Best Offers section of the site. Within this “Best Offers” section, users will see deals from over 10,000 local dealers.
This will allow potential buyers to see prices in their specific area before walking into a dealership and trying to negotiate.
The CarWoo! platform has long supported anonymous communication directly with dealerships, and now that same functionality will come to AOL Autos.
This comes straight on the heels of Choose Control on the AOL Autos web site.
(Editorial Note: Full disclosure, Aol owns us.)
AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...
CarWoo! is an online new-car buying service and marketplace. Buyers come to CarWoo!, state which car they are looking for and CarWoo!’s network of over 10,000 dealers compete to sell the buyer the car. Technically the product is a semi-anonymous (first name, last initial, zip code) engagement tool. The buyer’s personal contact information (address, phone number, email) are kept private until the buyer accepts an offer from the dealer they want to buy the car from....