Hootsuite, the popular social media management interface, can now offer Google+ Pages access to all of Hootsuite’s nearly 5 million users. Since November, when Google allowed Hootsuite to offer Pages on its site, Hootsuite has been limited to only 200 pages. Google lifted that cap today.
However, it still cannot offer Google+ Profile support due to Google restrictions.
Hootsuite, which has high-profile users like the NCAA and McDonald’s, provides users with a centralized dashboard to coordinate their social media strategy. Facebook, Twitter and others have opened their API more fully to Hootsuite (and others).
Hootsuite VP of Business Development Greg Gunn tells me requests for Pages support far exceeded their allotted 200, even when they restricted it to just their enterprise users. They worked to support Google+ Pages for clients, from Anderson Cooper to Mashable, who’s primary need was Google+.
“It was painful because obviously we have a lot of users that wanted to use this,” Gunn says of the restriction to 200 users. “But it was good tension because it showed a lot of desire to interact between businesses and consumers.”
Gunn added that after launching a number of partnerships this year, they have “premium complementary software companies coming down the pipeline in the next two weeks as well as exciting new types of plug-ins launching at the beginning of August.”
HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include...
A Google project headed by Vic Gundotra and Bradley Horowitz, Google+ is designed to be the social extension of Google. Its features focus on making online sharing easy for users. “Circles,” think social circles, akin to Facebook’s lists. “Sandbar,” a user-unifying toolbar. “Sparks,” a search engine for sharing content between users. “Messenger,” a group messaging app that allows users to share with certain “Circles.” “Hangouts,” group video chatting designed to allow up to 10 users video chat at once. Each Google+ user can replace his...
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