A good source tells me that Twitter is set to make its sixth acquisition of 2012 with NY-based Sense Networks. Terms of the deal are still under wraps but it is expected to go through this month.
Twitter declined to comment.
Sense Networks was founded in 2003 and in 2006 launched MacroSense, which the company says “turns massive amounts of mobile location data into actionable, predictive behavioral data.” What that means is Sense not only collects location data from mobile devices when shared but also takes that data and creates a unique behavioral user profile to serve ads that users would find useful.
In other words, Twitter may soon have a way to really monetize its targeted local ads. And users will finally get relevant local ads.
The below video is simply called “location data simulation” with no other descriptive info attached but appears to be a visual representation of what the company does for the layman.
Sense Networks applies big science to mobile location data for predictive analytics in advertising. The company’s technology platform, MacroSense®, builds proprietary mobile user profiles which incorporate over 1,000 behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity and apply the insights to mobile advertising. MacroSense currently processes 170 billion location points per...
Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
Berlin, Germany
Boston, MA
