Zynga said it is boosting support for synchronous multiplayer tournaments in its games. The company’s starting with its recent arcade title Bubble Safari, which is a Match 3-type puzzle game where players have to match up three types of fruit in a row by shooting a cannon.
Synchronous multiplayer basically means two or more people can compete with each other in real-time. Historically, Zynga has focused on asynchronous (or turn-based) play because it’s easier for casual gamers to fit gameplay into their daily lives. In the new mode, you can either play with Facebook friends or strangers. Each game is 90 seconds. There’s also chat so players can trash talk each other on the side. Developers also can tap into this platform, and offer special prizes on a leaderboard.
Earlier on in the life of the Facebook platform, bigger game developers shied away from synchronous multiplayer mode because it was harder to generate the critical mass and player matching necessary to create a meaningful user experience. But at Zynga’s scale, it now makes a lot more sense.
Synchronous multiplayer mode also could create interesting revenue opportunities down the road, especially in the casino gaming area, if state regulations become more relaxed.
Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga’s mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...
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