Zynga And CBS Are Working To Bring Draw Something To Primetime TV

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So you wondered how Zynga was gonna make money off its $210 million acquisition of OMGPOP? How about this: Hit game title Draw Something will soon be at the center of a new primetime game show, according to a report by Variety. The show’s pilot, which was picked up by CBS after an apparent bidding war, will be produced by Sony Pictures Television, Ryan Seacrest Productions, and Embassy Row.

The pilot concept will reportedly pit multiple celebrities and users against each other in front of a studio audience, translating a game most people play in their spare time while commuting or before bed into a hilarious new game show. Viewers at home will also be able to play along with the folks on TV, according to Variety.

Draw Something was the key piece of Zynga’s acquisition of OMGPOP earlier this year. But traffic has plummeted ever since the deal closed, leading some to question the wisdom of Zynga buying at what seems to be the game’s peak.

Putting Draw Something on TV, and letting users interact with the on-air players, is one way to resurrect interest in the game. That will also bring a social element to the TV show, and could help boost ratings as users interact with the program on their mobile phones and tablets.

Interestingly, CBS’ choice of shows — and the stars that appear on the network — suggest a strong affinity toward Silicon Valley. It picked up ill-fated comedy $#!% My Dad Says in 2010. And it is airing a show called Friend Me, which apparently is about a couple of friends who work for a tech company. And how could we forget about the choice of Hollywood star and Valley investor Ashton Kutcher to replace Charlie Sheen on Two And A Half Men — a role which Kutcher used to promote various investments with startup stickers on his on-screen laptop.

Anyway, while the network has signed up for the pilot, it’s not clear how soon the show would arrive on air. Variety notes that CBS has a full fall lineup, although the game show could find its way to primetime mid-season if the network has some cancellations.