The dead tree publishing division of Time Warner announced this morning that its stable of magazines will now be available for subscriptions through Apple’s Newsstand.
That’s right. You can now digitally subscribe to People, Sports Illustrated, Entertainment Weekly and others in one place via iTunes. Print subscribers can access digital editions gratis, of course.
But why did it take this long? Was it the debate over who gets subscriber data? Maybe it was over that 30 percent cut Apple gets? Who knows but it certainly took them long enough. Or maybe Time just realized they needed something to increase sales.
Time Inc., a Time Warner company, is one of the largest content companies in the world. With a portfolio of 21 U.S. magazines and more than 25 U.S. Web sites, including some of the world’s most popular, powerful and trusted brands, it is the largest magazine publisher in the U.S., and a leading publisher in the U.K. and Mexico. Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded...
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