Apple Quietly Kills The 17-inch MacBook Pro

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Monday, June 11th, 2012
no-more-mbp

Talk of the 17-inch MacBook Pro was strangely missing during Apple’s WWDC keynote today. But apparently there’s a good reason for it. Apple just axed the 17-inch MacBook Pro. Good night, sweet giant.

Introduced in 2006 the 17-inch MacBook pro was always a true mobile workstation. It generally shipped with the best standard specs and also the highest price. The fact that the 17-inch MacBook Pro was the least popular likely lead to its demise. During Apple’s last earnings call, it was announced that the 17-inch model only captured 1.7% of all Apple notebook sales in the preceding financial quarter.

For the immediate future Apple is going small with their notebook lineup. Starting with the MacBook Air, users will be able to pick up models ranging from 11- to 15-inches with the new Retina display likely targeting those that would have otherwise bought a 17-inch.


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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