• battlefield-13a_01battlefield-13a_02

  • Face To Face: How Airtime Will Re-Humanize The Internet

    Josh Constine

    Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University... → Learn More

    Tuesday, June 5th, 2012
    Sean Parker & Shawn Fanning Photo

    One minute into using Airtime I was laughing with someone I’d never met. That’s something special when despite all the asynchronous connection, the Internet threatens to make us feel lonely. On Airtime, you experience together thanks to real-time video chat and video sharing. You’re both the performer and the audience. When you look at your friend or a stranger you’ve been paired with, you get their body language, gestures, and attitude. Co-founders Sean Parker and Shawn Fanning tell me that on Airtime “there’s a depth of communication that doesn’t come through on something like Facebook. It’s much higher bandwidth.”

    The Internet doesn’t have to isolate us. In fact, it’s a party, and Parker and Fanning aim to be the hosts. “Airtime relates people to each other, makes the connections as comfortable as possible. But without a facilitator [like Airtime], the fear of rejection is so powerful” Fanning adds. “People are way more entertaining than we give them credit for” Parker adds.

    Long ago when Airtime’s founders met over IRC, real-time chat was the medium of choice, and interactions seemed more genuine. But as content feeds took over we began shouting into the darkness, and going through the motions of checking for Likes and retweets, the simplified symbols of human connection.

    But oer the years the groundwork was laid for a more realistic interaction medium. Parker tells me there’s four reasons Airtime wasn’t possible until now:

    1. Flash, the technical foundation of Airtime, finally works peer-to-peer. This allows for high-resolution real-time video communication from the browser without the need to install software, and without a prohibitive strain on centralized servers.
    2. The widespread deployment of webcams. “800 million webcams will ship this year, 2x what shipped last year. That represents an inflection point.” Now most people have webcams, and that wasn’t true a few years ago.
    3. Broadband deployment has reached the point where it can support high-definition video for most people.
    4. Facebook has become nearly ubiquitous. “It’s not the perfect representation of the real world social graph, but it’s close and it’s the most complete.” You don’t want to go re-create the graph, but you can leverage it to connect people.

    Combined with Airtime’s design where both conversation partners share the screen equally, these permit for some of the most vivid human interactions the web has seen.

    Today you can video chat with one person on Airtime, or pull in videos from sites like YouTube to watch together, but Parker tells me Airtime is considering group chat and synchronous music listening. It also has firm plans to become an app platform, so third-party developers can build new ways for us to share. And finally, Parker says mobile apps are “coming very soon. The most important experience that’s missing right now is just this seamless web experience but we’ll follow up soon with apps for iOS, Android…”

    There are other ways to communicate with video, but they’re tethered into desktop apps like Skype without good content sharing options, or lesser-used social networks like Google+ Hangouts that could require you to sign up for a new account. Parker tells me creating Airtime seemed obvious considering the friction involved in watching a video together with his fiance when they were apart. “I’d call her on the phone, [tell her which video to watch], and sit and listen to her reaction. It’s sort of weird. We should be able to experience content together in a shared space.”

    Airtime hopes to trump competitors with convenience, the same philosophy that led Parker to see Spotify as the solution to music piracy. If one of your friends is online on Facebook, they’re on Airtime, and you can instantly send them an invitation to talk that’s delivered via Facebook Chat. If you want someone new to share with, Airtime pairs you with people who are nearby, share interests, or have mutual friends. Moments later you’re expressing yourselves, giggling as you show off your favorite viral videos, and learning more about each other.

    It’s that last part that makes Airtime so unique. Whether you’re chatting with a friend or someone new, Airtime lets you leapfrog forward in the intimacy of your relationship.

    A New Kind Of Intimacy

    You might be sheepish about immediately bringing up your love for World Of Warcraft that’s quietly listed in your Facebook profile. But Airtime highlights you and your partner’s shared interests, even scrolling them down the center of the screen if you need something to talk about. Discussions turn to what makes you two similar, but different from the rest of the world. Your esoteric bond over a book, band, brand, or film can quickly bring you closer than a dozen small talk conversations.

    Suddenly strangers don’t seem so strange, you realize how much you have in common with your co-workers, and friendships are accelerated. Airtime makes it seem like you’ve known someone longer than you have.

    “If you connect millions of people to each other [in an environment] that’s well-lit, safe, and controlled enough to prevent bad actors, people will do all sorts of [interesting things]” says Parker. He explains that  ”When everything you do is seen by everyone, you end up self-censoring and choosing lowest common denominator. It’s noisy, boring, and impersonal. Rarely do you have a meaningful one-on-one connection.” In private Airtime chats, though, people become their real selves.

    Honestly, with every service importing our same Facebook friends it felt like our formative years were over and we were locked into our social graphs. The Internet was starting to get a bit repetitive. Airtime lets you strengthen the ties of your graph, but also break out of it.

    Of his time as President of Facebook, Parker exclaims “I spent 10 years with identity trying to create the one true social graph, but no one is asking how do you rewire it to more ideally connect people. We’re taking everything I’ve spent 10 years working on and turning it on its head, doing the opposite.” Fanning concludes “There’s no reason not to continue meeting new people.”


    Company: Airtime
    Website: airtime.com
    Launch Date: 2011
    Funding: $33.5M

    Airtime is a live video platform that allows you to connect with old and new friends in a fun and simple way. Airtime is built on Facebook and uses your Facebook information to connect you with others. In addition to chatting with friends, Airtime allows you to meet new people. Airtime pairs you with other users based on the information in your profile and the criteria that you select. Once you’re paired with someone, you can see the interests...

    → Learn more

    Sean Parker is a serial entrepreneur and a managing partner at the Founders Fund. As one of the three founders of Napster, Sean helped architect and manage the peer-to-peer file sharing application to become one of the largest on the net. Parker subsequently helped found and manage Plaxo, a VC-backed contact management application company. More recently, Parker worked as the Founding President of Facebook before moving on to join up with Peter Thiel at The Founders Fund,...

    → Learn more

    Shawn Fanning created Napster in 1998 while attending Northeastern University. He is currently the GM of Rupture at Electronic Arts. Fanning has since founded SNOCAP, a B2B Music Distributor, in 2002, and Rupture, an MMORPG social network in 2006. Both companies were sold in 2008 – SNOCAP to imeem, and Rupture to Electronic Arts.

    → Learn more