It feels like it was just yesterday that I was downloading Fruit Ninja on a review unit of the iPad, swiping away at juicy watermelons and nearly-invisible kiwis.
But the app has been around for a while — two years to be exact. And over the span of 24 months, Halfbrick’s deliciously addictive game has become so popular that it is now installed on 1/3 of the iPhones in the United States.
The app has surpassed the 300 million download mark, with 1.5 trillion pieces of fruit sliced. But the crazy stats don’t end there. Every day, the cumulative time we spend playing Fruit Ninja over the course of 24 hours tops 100 years. Who knew slicing flying fruit would be such a sensation?
That said, an update to the app is available now in the App Store, offering a few new features, fruits, and a virtual currency: Starfruit. Gutsu and his merchant cart are now acting as a marketplace, from which you can buy power-ups that let you add time, explode, or swat away bombs in exchange for Starfruit.
In other words, expect to see both scores and in-app purchases go up in Fruit Ninja.
Check out the video introducing Gutsu:
Halfbrick has been on the forefront of the Australian game development industry for many years. Recently, after many years of developing licensed titles for platforms such as GBA, DS and PSP, Halfbrick has begun expanding its portfolio with a range of independently released games for downloadable platforms.