Target Rolls Out Shopkick Integration Nationwide

Anthony Ha

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and random startups. Previously, he worked as a staff tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... → Learn More

Wednesday, May 23rd, 2012
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shopkick, the location-based shopping app backed by Greylock and Kleiner Perkins Caufield & Byers, is having its biggest rollout yet — Target says it’s making the service available in its stores nationwide.

Target was already announced as a shopkick partner, but until now, it was limited to testing integration in seven cities. Now, thanks to what the company says were “rave reviews,” it’s expanding its shopkick integration to all of its 1,764 stores in the United States, making it the largest shopkick retailer.

shopkick uses smartphones to give stores and brands a new way to interact with shoppers. By entering partner stores and scanning specific products, users earn “kicks” which can be redeemed for gift cards, deals, and other rewards.

The company says its other large retail partners include American Eagle Outfitters, Best Buy, Crate and Barrel, Macy’s, Old Navy, Simon Property Group, The Sports Authority, Toys“R”Us, west elm, The Wet Seal, and ExxonMobil. It claims to have driven $110 million in revenue for brands and retailers last year.


Company: shopkick
Website: shopkick.com
Launch Date: June 2009
Funding: $20M

shopkick was founded in June 2009 by Cyriac Roeding, Jeff Sellinger, Aaron Emigh, and is funded by Kleiner Perkins’ iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga, and Ron Conway. shopkick bridges the worlds of mobile and physical retail. In August 2010, shopkick launched the first mobile application that hands consumers rewards and exclusive deals at shopkick’s national retail partners simply for walking into thousands of stores and malls. shopkick created...

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Company: Target
Website: target.com
Launch Date: 1962

Expect the Best. At Target, we have a vision: to become the best – the best culture and brand, the best place for growth and the company with the best reputation. We offer an inclusive, collaborative and energetic work environment that rewards those who perform. We deliver engaging, innovative and on-trend experiences for our team members and our guests. We invest in our team members’ futures by developing leaders and providing a breadth of opportunities for professional development. It...

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