Google today launched version 2.0 of its search app for iPhone. Google completely overhauled the design of the app, which now looks and feels more like the app’s iPad version the company launched last November. The new version feels significantly faster than the last one and the new design works especially well for image searches.
In line with last year’s iPad update, the new app now features the ability to easily swipe back and forth between your search results and the pages you clicked on. It’s also become significantly easier to switch between Google’s various search features like images, places, shopping and videos. Whenever you swipe up to the top of the search results page now, a new menu opens up at the bottom of the screen that lets you switch between the different search features.
The app, of course, also still support voice search and gives users access to all of Google’s other services like Google Goggles, Gmail and Google+. One interesting feature is its ability to detect which other Google apps you have installed on your phone and then allows you to switch to them instead of using the company’s HTML5 apps.
Overall, the app is a nice improvement over the previous version. It builds upon a trend we’ve seen lately from Google toward better mobile apps, including the recent Google+ for iPhone redesign. For the most part, though, most users will likely continue to do most of their searches from their favorite mobile browser.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...