The winner of the Audience Choice Award during TechCrunch Disrupt San Francisco, CardFlick launched with an application for building digital business cards on your mobile device and sharing them with new contacts. Rather than bumping to share those cards, users “flick” them to other users who have downloaded the app.
After that, the next step was refining things. To do that, CardFlick has joined the most recent 500 Startups Accelerator class and is working on the next big transition in its evolution. To start, it’s adding more features and functionality around its core card product.
While CardFlick initially launched with a limited number of themes, it has been working on providing more customization for its users. The startup is currently doing that through its Instacards site. The next version of the CardFlick app — which will be released over the next few weeks — will bring similar customization features available to the app itself.
But CardFlick founder Ketan Anjaria sees an even bigger opportunity ahead. The team brought on Jared Kopf, cofounder and CEO of deals company HomeRun (acquired by Rearden Commerce last September), as an adviser. And as part of its 500 Startups experience, it’s begun working on expanding beyond just business cards and the way people present themselves to others. It’s all part of a pivot toward the introduction of a new product that will be introduced at 500 Startups Accelerator demo days on July 17-18 in Mountain View and July 23 in New York City.