Shopping on the iPad is becoming one of the best ways to shop. You’re sitting on your couch, comfy as a bug in a rug, swiping through dresses, and t-shirts, and shoes! Oh my! But there’s one issue: you have to switch between all the different brand apps to enjoy yourself. Sure, you can hit up the Saks 5th Ave app and view multiple brands at once, but those brands aren’t offering the ability to reach out to you directly with their sales, content, and promotions.
But that’s why Buyou, the crowd favorite here at the TechCrunch Disrupt Startup Alley (and thus one of our Battlefield members), has stepped onto the stage with its iPad app.
It’s a free online mall that aggregates various brands into one beautiful, easy to use interface. And while it’s great that the app begins learning your taste through your likes and dislikes, it’s even better that it relays that information back to its brand partners. This means that a retailer like Express will begin to learn the clothes you like and more easily target clothing you may enjoy directly to you.
Buyou offers up a Featured section, to highlight special products and promotions, as well as a Deal Feed, that throws together all the hottest deals within its retailer network so you can save a buck or two while iPad shopping. You can also shop by category, and save items to a wishlist.
Another pain point that Buyou addresses for retailers is their social presence. Retailers often produce a ton of content for Facebook and Twitter, and even though you may follow them, you’ve likely done so to unlock a deal or be a part of a promotion, not to surf through their content on a daily basis. Buyou filters all its retailers’ social media content through the app and presents it in an unobtrusive, thoughtful way.
The app is currently live in the App Store with 32 retailers already on the platform, including Express, Bonobos, Gap, Lands’ End, LEGO, Nine West, Oakley, and The Sharper Image. The company is currently working on adding new brands.