The Power Of Disrupt: gTar Raises $30,000 On Kickstarter In Two Hours

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Monday, May 21st, 2012
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Incident took the stage this afternoon at TechCrunch Disrupt NYC and debuted the gTar. It’s safe to say that they are already a major contender for the Disrupt Cup.

The startup wowed the crowd with their iPhone-powered teaching guitar. The judges loved it. The crowd loved it. And most importantly, fans turned to the startup’s Kickstarter campaign where funding took off like a rocket. Prior to hitting the stage, the gTar had raised just a touch above $10,000. Now, almost exactly two hours after their Disrupt debut, their Kickstarter funding (a.k.a. pre-orders) is north of $42,000 and rising fast.

The gTar seems to hit home with most people who see the demo. It promises to take away the massive learning curve associated with playing guitar. With a progressive learning mode, the gTar essentially reinvents guitar lessons. Besides that, experienced players can rock out to the gTar’s synthesized instruments or simply play around with its LED fretboard.

There is a real chance that a hardware startup will win Disrupt NYC this year and that’s very exciting.


Website: incidenttech.com
Launch Date: June 1, 2009
Funding: $745k

The gTar is a fully digital guitar that makes it easy for anybody to play music, regardless of experience. All you have to do is dock your iPhone in the body, load up the gTar app, and an array of interactive LEDs along the fretboard will show you how to play.

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