I don’t understand Klout. I’ve convinced myself that it’s best that way. I just avoid it, really. Grading a person’s social media influence on a scale of 100 seems like something popular girls would do in high school.
Like Alexia said last year, nobody gives a damn about your Klout score. I honestly didn’t give a damn about my Klout score until I heard about the deals with airlines. That said, free perks do not outweigh worrying about a seemingly arbitrary scoring system. Today’s XKCD comic nails it. Please, Internet, if I ever write about Klout in any way, punch me square in the face.
But let’s not stop there! Join the movement! Follow XKCD and opt out of Klout!
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.