Keen On… Jim Steyer: How To Talk Back To Facebook [TCTV]

Andrew Keen

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Tuesday, May 15th, 2012

If anybody knows how to talk back to Facebook, it’s Jim Steyer, the founder and CEO of Common Sense Media, America’s largest and most powerful advocacy group for kids. Steyer is the author of the new book, Talking Back to Facebook: The Common Sense Guide to Raising Kids in the Digital Age, which includes an introduction by Chelsea Clinton and presents parents, teachers and politicians with a very practical and realistic strategy for managing the social media activities of children.

“It’s a conversation we need to have,” Steyer told me when he came into our San Francisco studio to talk about what he calls social media’s “epochal change”. Social media, he insists, is changing the cognitive development of kids, encouraging narcissism and changing the way their brains develop. It’s time Silicon Valley – particularly Google, Apple and Facebook – take leadership on this critical issue, he told me. But it’s not just technology companies that need to recognize the destructively transformational impact on kids. Everybody – from parents to teachers to politicians – need to learn to talk back to Facebook, he insists. Which is why, of course, he wrote his book.

But is Jim Steyer right? Do we really need to be having that conversation about Facebook with our kids?


Person: Jim Steyer
Companies: Common Sense Media

Jim has spent more than 20 years as one of the most respected experts and entrepreneurs on issues related to children’s policy and media in the United States. As CEO, he is responsible for the overall leadership of Common Sense Media, the nation’s leading nonpartisan organization dedicated to improving the media lives of kids and families. Prior to founding Common Sense, Jim was Chairman and CEO of JP Kids, a respected family media company. Before that, he served as President...

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