Stock Photography Service Shutterstock Files For IPO, Plans To Raise Up To $115 Million

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The online stock photography service Shutterstock filed its plans for an initial public offering today. The company plans to list its stock on the New York Stock Exchange. The number of shares to be offered and the price range for the offering haven’t been decided yet, but the company’s S-1 filing with the Securities and Exchange Commission (SEC) notes that it plans to raise around $115 million through this IPO. That’s the number Shutterstock used to estimate its filing fees with the SEC, though, so the actual size of the IPO could still turn out to be different.

Shutterstock reported revenue of $120 million in 2011 and a profit of just under $21.9 million. Shutterstock was founded in 2003 by Jonathan Oringer, who is still the company’s CEO. The company has received venture backing from Insight Venture Partners and Oringer’s own Pixel Holdings Inc.

According to its S-1 filing, Shutterstock currently offers one of the largest content libraries in the commercial digital imagery industry with over 19 million photographs and illustrations and about 500,000 videos from more than 35,000 contributors. In 2011, the company delivered more than 58 million paid downloads. The average cost per image on the site in 2011 was around $3. Shutterstock says that it had more than 550,000 paying customers in 2011.

Shutterstock competes directly with other online stock photography services like iStockphoto and Fotalia, as well as more traditional services like Corbis and Getty Images. The company offers both subscription plans that give its users access to a set amount of images per day, as well as the ability to buy rights to individual images and videos in its collection.

You can read the company’s complete S-1 filing here.