To 4G Or Not 4G? Apple Pulls “WiFi+4G” Branding For iPads

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Sunday, May 13th, 2012
Screen Shot 2012-05-13 at 11.00.32 AM

What is 4G? Many an armchair philosopher over the past few weeks has pondered this concept and now, thanks to a minor tempest caused by upset customers, Apple has changed their iPad branding from “WiFi+4G” to “WiFi+Cellular.”

Although the iPads were compatible with US 4G networks, the iPads didn’t work with international 4G connections, thereby dropping a few folks in Australia into a tizzy. To prevent this, Apple put the old moniker down the memory hole and replaced it with the new naming convention.

Although Apple posted notices at the point of sale explaining the terminology, they also completely changed world-wide branding to reflect the concerns.

via SlashGear