If you’re an event organizer selling tickets through Eventbrite, it’s about to get easier to find sponsors, thanks to integration with a startup called SponsorHub.
SponsorHub founder and CEO Robert Johnston compares the event sponsorship industry to online advertising 12 or 15 years ago — largely unchanged and ripe for disruption by digital technology. That’s where SponsorHub comes in, serving as an ad network for connecting sponsors with event organizers.
With the new partnership, Johnston says organizers can move event listings from Eventbrite to SponsorHub and vice versa with just the click of a button. So you can set up your ticketing and then start looking for sponsorships with barely any extra effort. He adds that it’s a particularly good fit because Eventbrite and SponsorHub both aim at the event “middle market” — things that aren’t giant professional sports games but are still large and high-quality — which represent $25 billion in sponsorships.
Johnston says that for now, there’s no financial component to the deal. It was more about the two companies realizing that it “makes sense to help each other.” Eventbrite approached SponsorHub recently about working together, he says — apparently the event site had been looking at how to add sponsorship capabilities, and partnering seemed easier than building out the technology on its own. SponsorHub, meanwhile, may be able to expand the number of events in its system dramatically.
SponsorHub (www.SponsorHub.com) is the first online marketplace for the sponsorship industry, providing greater access, easier execution and audience measurement for marketers. The platform combines event discovery and sponsorship buying, at scale, as well as audience measurement and targeting, enabling marketers to reach the right audience at the right time. The end result is access to targeted customers and higher ROI for event sponsors and better monetization for event producers. SponsorHub’s platform provides unprecedented transparency and flexibility for brands and...
Eventbrite believes that anyone can be an event organizer. That’s why they offer tools that make it easy to sell tickets to all kinds of events whether it’s a photography class or a sold-out concert, an inspiring conference or an air-guitar competition. With Eventbrite, organizers can create a customizable event page; spread the word with social media; collect money; and gain visibility into attendees and sales. Eventbrite is for anyone planning or attending an event. It empowers event organizers to...
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