Krossover Makes Athletes, Coaches Smarter With Business Intelligence For Sports

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Thursday, May 3rd, 2012
video-breakdown

Anyone who’s played competitive sports knows how important stats, analysis, and post-game film are. They’re an excellent way to improve both personally and on a team level, yet it usually takes a dedicated staff to push out rich, thorough analysis.

Luckily, a new startup called Krossover is ready to help solve that problem.

They call themselves “business intelligence for sports,” offering youth, amateur, high school and college sports teams fully indexed game footage within 12-36 hours of uploading. This includes searchable film, box scores, shot charts and drive charts, and thorough analytical reports for every player on the team.

The service also auto-generates a game recap story and a highlight reel, allowing the footage to be properly edited and syndicated to news sources. More sports will be added soon, but as it stands now, Krossover currently only supports basketball, volleyball, lacrosse, football and hockey.

The beauty is that you can refine searches to find all the clips where the point guard took a shot behind the three-point line, or the average time the quarterback was in the pocket before completing a pass. These stats themselves are certainly helpful, but having the ability to search through video and find clips based on certain criteria is invaluable to coaches and players alike.

Krossover boasts over 600 customers, including the title-holding University of Kentucky men’s basketball team, and expects to see that number expand to 2,000 within the year. It costs between $500 and $1,000 per season to use and is available to all, which means big money for Krossover. It costs the company approximately $7 per game to index the film.

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Company: Krossover
Website: krossover.com
Launch Date: November 26, 2008
Funding: $4.4M

Krossover Intelligence is web based video indexing platform that allows relationships to be built around keywords and then attached to the timeline of a video. The most obvious use of the technology is in the sports world, where thousands of games are played (and filmed) every day around the world. These videos can be indexed, and from that meta-data, statistics, tendencies, and strategies can be harnessed. Krossover sells the platform as Software-as-a-Service, allowing sports teams from around the world to...

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