It looks like always-pivoting Seesmic is wrapping up off its latest shift, from the CRM business to social posting apps.
Back in March, the company laid off half its staff to pursue the new direction (which is really a return to one of its old strategies), but there weren’t many details about the transition. Today, Seesmic announced that it has reached an agreement with enterprise startup DoubleDutch: “As we won’t be supporting Seesmic CRM going forward, we are thrilled that DoubleDutch will be proposing its great mobile CRM solution to the users and companies we have been working with on Seesmic CRM over the past few months.”
It sounds like there won’t be any official integration or takeover of the Seesmic CRM product. Instead, this is more like a “passing of the torch,” as Seesmic describes it, so that Seesmic customers don’t feel entirely abandoned. Like Seesmic, DoubleDutch’s Hive product is designed for mobile, and the company says it’s being used by more than 200 customers.
And if you’re a Seesmic customer who’s worried about getting burned again if DoubleDutch goes out of business or pivots, well, that’s a risk. But at least DoubleDutch has some fresh capital.
Seesmic is a powerful suite of social media management and collaboration tools that provide businesses and individuals with everything they need to build and manage their brands online. With applications on every platform, including mobile devices, and a marketplace of over 80 third-party plugins, Seesmic is the most comprehensive solution on the market. Seesmic is headquartered in San Francisco and was founded by French entrepreneur Loic Le Meur.
DoubleDutch makes mobile, cloud-based applications for events and enterprise workgroups. These applications are designed to engage event attendees, capture real-time data, and unlock valuable insight. DoubleDutch mobile apps empower users to seamlessly share work-related activities on an interactive mobile platform. From event apps to lead capturing, DoubleDutch is revolutionizing the events industry with mobile. In use by some of the world’s most innovative organizations, including UBM, Cisco, IDG, Wells Fargo, Nationwide, and Lowe’s, DoubleDutch helps companies tap into mobile, social...