JP Selects, an online marketplace for selling sustainable and ethical brands has acquired LovingEco, a flash sales site for eco-friendly fashion and natural beauty products for $1 million.
LovingEco, which was founded by Justine Lassoff and Melinda Moore, features daily sales on discounted eco-friendly, natural items. Similar to OneKingsLane and Gilt, LovingEco features ‘tastemaker pics,’ where celebrities and environmental experts curate their favorite products from the sales. The site also features a V-Wall for the community to share their donations and eco-friendly content.
And LovingEco takes sales a step further and donates 3 percent of net proceeds from each purchase to a ‘tastemaker charity’ to help support a social or environmental cause.
LovingEco says that JP Selects’ growing distribution channels, will allow the flash sales site’s members to access a much broader range of eco-friendly categories and products, expanding from fashion and beauty to home, pets, health and food.
LovingEco previously raised funding from angel investors including Allen Debevoise; CEO of Machinima; Emily Della Maggiora, VP of comScore Marketing Solutions; Douglas Abel, former VP at Sapient; and Jackie Wilgar, SVP Marketing at Live Nation Entertainment.
LovingEco is a member-only flash sales site that offers eco-friendly products at exclusive price points (up to 70% off retail), without compromising style. LovingEco is an advocate of ‘style for change’; an opportunity for people to make smarter choices about the products they purchase so that together, we can create a more environmentally and socially conscious planet. Through a series of limited-time and brand-specific sale events, subscribing consumers are given the opportunity to access and shop for eco-friendly, fair...
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