As Google continues to push businesses to embrace mobile advertising, it’s trying to make that process a little less intimidating with a new publication titled “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile.”
The playbook is co-written by Jason Spero, Google’s head of mobile sales and strategy (he joined through the acquisition of AdMob), who predicted in February that one million small businesses globally will build a mobile website this year. I don’t think any of the advice is particularly revelatory, but it’s still a nice distillation of how Google thinks businesses should build their mobile strategies.
Amid the cute graphics and brief case studies, Spero and his co-writer Johanna Werther have scattered some specific to-do items, which they gather into a big list at the end:
You can read The Mobile Playbook here. Practicing what it preaches, Google recommends viewing the site on a tablet.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...