Acquires For $100 Million

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Rosetta Stone Acquires Kid-Focused Language-Learning Startup GoGo Lingo

Utah-based genealogy site just announced that it has entered into a definitive agreement with Silicon Valley-based startup Inflection to acquire its competitor for $100 million in cash and assumed liabilities. Inflection’s other products, people search site PeopleSmart and, are not part of this acquisition. A number of’s employees, including some of its key product and engineering executives, will join the team after the acquisition closes.

Similar to, focuses on helping its users discover their family history. The service’s archive of 2.1 billion historical records includes photos, newspapers and vital records. Just recently, made news when it partnered with the U.S. National Archives to make the complete 1940 U.S. census available online. The service currently has about 380,000 paying subscribers who pay $39.95 a year for access to the site.

According to’s CEO Tim Sullivan, “’s focus is consistent with our mission to help everyone discover, preserve and share their family history, which will help continue our efforts in delivering amazing discoveries to an even broader audience.”, which also operates a wide variety of secondary sites like, and, is a publicly traded company and had just under $400 million in revenue in 2011. also just released its earnings for the first quarter of 2012 today. The company had an operating income of $20.1 million and $108.5 million in revenue. had 1.87 million subscribers at the end of March.