Stumbling Gets More Social: StumbleUpon Releases Facebook Timeline App

Anthony Ha

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and random startups. Previously, he worked as a staff tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... → Learn More

Thursday, April 12th, 2012
stumbleupon facebook timeline

Content discovery service StumbleUpon is the latest company hoping to claim some space in your Facebook Timeline.

A StumbleUpon spokesperson says the thinking behind Timeline integration is pretty straightforward: It’s “based on our finding that many of our users find Stumbling more enjoyable when the things they discover become social objects” — and Timeline is a “frictionless” way to make that happen. That also means StumbleUpon is about to get a lot more exposure on Facebook.

As for what that looks like in practice, it should be pretty similar to many other Timeline apps. The app will post to Facebook every time you follow a new Interest, Channel, or Stumbler, and every time you Like a piece of content that you discover on StumbleUpon (multiple updates will be consolidated into post so that they don’t totally overwhelm everything else).

Of course, StumbleUpon is part of a much larger flood of Timeline apps. Facebook announced the first big wave back in January, and a month ago it said that there were 3,000 Timeline apps.

StumbleUpon users who want to activate the Timeline integration can go to their Settings page and either connect their account to Facebook (if they haven’t already) or select “add my activity to Facebook Timeline.”


Company: StumbleUpon
Website: stumbleupon.com
Launch Date: February 1, 2002
Funding: $18.5M

StumbleUpon is the easiest way to discover new and interesting things from across the Web. More than 25 million people turn to StumbleUpon to be informed, entertained and surprised by content and information recommended just for them. In addition, more than 80,000 brands, publishers and other marketers have used StumbleUpon’s Paid Discovery platform to tell their stories and promote their products and services. Explore more at http://www.stumbleupon.com.

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Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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