When you hear the phrase “real-time analytics” you probably think of Chartbeat (at least I do), but it’s not the only company in the field. In fact, a Lebanese startup called Woopra has been offering its own real-time services since 2008. And you may be hearing more about it soon â€” it recently opened an office in San Francisco, and today it’s launching version 5.0 of its service.
Founder and CEO Elie Khoury demonstrated the new version for me about a week ago. The change should be immediately obvious to Woopra users, since the Live Dashboard has been completely redesigned. Beyond looking a bit cooler, the new layout has an additional benefit: The entire dashboard now fits in a single window. That means you can see all of the data that Woopra deems most essential without having to scroll down â€” a seemingly minor change that could end up making life easier for people who leave Woopra open all the time or check the dashboard many times throughout the day.
One of Khoury’s big goals is to help customers understand not just how many people are visiting their site, but who those visitors are. So Woopra includes the ability to create custom “labels” for different visitor segments â€” for example, you can create a label for paying members, and another for people visiting from Facebook. The new Dashboard incorporates the Label feature, allowing customers to see the number of visitors from each Label who are on the site. Then they can drill down into a specific category to see basic information (like geographic location, Web browser, and time on site) about each and every visitor.
The service doesn’t just hose customers with data â€” as they’re looking at the numbers, customers can interact with their visitors directly. If they spot a promising customer on the site, they can start a live chat right away. They can also create automated actions that target a specific visitor segment, say delivering a special message or offer to everyone visiting from San Francisco, or for everyone visiting the site for the 10th time. Khoury says this is one of the biggest requests from customers â€” features that “turn the data into action.”
Woopra is a real-time customer analytics service that provides solutions for sales, service, marketing and product teams. The platform is designed to help organizations optimize the entire customer lifecycle by delivering live, granular behavioral data for individual website visitors and customers. It ties this individual-level data to aggregate analytics reports for a full lifecycle view that bridges departmental gaps. Woopra tracks over 200,000 websites, 15 Billion actions per month and over half a million visitors per minute.
Elie Khoury is the co-founder and CEO of Woopra, a real-time customer analytics service based in San Francisco. He has been recognized for his work in the analytics space, most recently being chosen as a top innovator under 35 by MIT Technology Review. Elie also co-founded YallaStartup, an NGO which aims to foster early stage entrepreneurship in the MENA (Middle East and North Africa) region by focusing on knowledge sharing, community building, mentorship, and assisting in finding seed investment.