Gina Bianchini is best known, of course, as the co-founder and former CEO of Ning, the social community aggregator which Glam Media bought for $150 million last year. And now (ding dong), Bianchini is back with a new start-up, a social software company called Mightybell, which she says is trying to reinvent groups online. “It’s Github for groups,” she told me when I saw her last week at The Economist’s Innovation event in Berkeley. It may be “super early days,” for Mightybell, Bianchini explained, but she is nonetheless hopeful that the start-up, which has a “vast” team of six people, has raised $3.6 million and is still in private beta, will unlock the potential of real life experiences.
My conversation with Bianchini is one of a series of interviews about innovation that I recorded last week at The Economist‘s event. Check out previous interviews with the always controversial Vivek Wadhwa about racism and sexism in Silicon Valley and with Clay Christensen about trying to escape the innovator’s dilemma.